Alagio Trend Starter Twisting Paste lives up to the wording on the label that says “excellent hold” as well as its status as Most Wanted Hair Care Product in InStyle magazine. The strength of the hold truly is excellent (one of the best I’ve opined on in a long time), and it’s a soft hold! Meaning: No flaking, no crunch – a telltale sign of quality. I was able to shape my normally straight hair into a semi-wavy, slightly ‘wild’ look. Nice scent – reminds me of berries. Clicking on the product image here should take you to the Alagio website.